From 8 October 2024, SuperSport unveiled the Industry Leaders Programme 2.0 which enabled chosen industry leaders to visit the iconic Arsenal and Emirates Stadium in order to delve into Arsenal’s rich heritage and the pivotal role of fan engagement in sports. This allowed the delegates to gain a new viewpoint of the various industry trends, standards, and innovations from the Premier League facilities to apply world-class insights to our home homegrown sports & broadcasting industry.
The class of industry leaders for 2024 was previously revealed at a gala dinner in Johannesburg on 22 May 2024. The group consists of the iconic footballing legend Lucas Radebe, John Smit, the captain of the 2007 World Cup-winning Springboks, Bongi Msomi, the former Proteas Netball captain and lastly, Thomas Mlambo, the SuperSport broadcaster.
The industry leaders were able to learn from Arsenal’s approach to fan engagement which provided for key insights into the enhancement of community relationships in African sports.
In order to inspire African teams to forge and strengthen their own identities, create their own narratives, and instill a stronger sense of pride, the significance of sporting legacy was also emphasised.
The industry leaders learned that the incorporation of global best practices would lead to the formulation of innovative ideas that are applicable within the African context, thus leading to the evolution of local sports initiatives.
The programme ultimately opened the door for relations with international leaders to establish a network founded on collaboration, the exchanging of knowledge and the formulation of partnerships that will rejuvenate sports in Africa and rest of the world.
Catch exclusive coverage of the Industry Leaders Programme below.
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