Castle Lite, South Africa’s favourite draught, is kicking off the year with the
biggest game of hot and cold – The Extra Cold Quest.
An immersive experience that challenges South Africans to crack riddles, follow cryptic clues, and uncover 10 hidden Extra Cold Cards, each granting someone access to a year’s supply of Castle Lite Draught.
A Quest of Discovery
The Extra Cold Quest is not just a hunt – it’s an epic journey to uncover Extra Cold Refreshment on us for a whole year. Guided by riddles revealed on Castle Lite’s X account, participants will embark on an augmented adventure where refreshment meets invigoration. To set the stage, South African icons Priddy Ugly and Juicy Jay will solve the first riddle, unlocking the inaugural Extra Cold Card and inspiring fans to follow in their footsteps. Expect to be Refreshed!
These Extra Cold Cards are hidden in extraordinary locations – soaring peaks, urban hideouts, and breathtaking landscapes. Each riddle demands consumers to think outside the box and to be daring in their quest for discovery, inviting participants to experience the thrill of discovery.
Fusing Innovation and Imagination
The Extra Cold Quest brings together modern storytelling, cutting-edge technology, and real-time updates to elevate this campaign into an unforgettable experience. It’s more than a competition – it’s Castle Lite’s redefinition of interactive engagement.
The Brand Director of Castle Lite shared her thoughts with us:
Join The Quest
Follow Castle Lite’s X account to follow the hints, solve the riddles, track the quest’s progress, and share in the excitement. The most epic hunt waits, because when it comes to refreshment, #ExtraColdQuest
Ts & Cs apply. Visit www.castlelite.co.za for more details.
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